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I’m feeling a little philosophical, so I hope you don’t mind if I let loose a bit. These have been tough days to be in the whiskey business for sure. I’m just a moochy bastard living at the Crowded Barrel, but I see things. I see the tired looks on the faces of the people who work here. Everyone has been in Covid survival mode and the distilleries got hit hard, as you know.
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Friday, June 4th, 2021
Hey you magnificent bastards. I’m feeling a little philosophical, so I hope you don’t mind if I let loose a bit.

These have been tough days to be in the whiskey business for sure. I’m just a moochy bastard living at the Crowded Barrel, but I see things. I see the tired looks on the faces of the people who work here. Everyone has been in Covid survival mode and the distilleries got hit hard, as you know.

Austin has been lashed by tremendous thunderstorms the last couple of weeks too. Bad storms. I found some coyote tracks in the mud not far from the distillery. I hear them sometimes in the hours near midnight up beyond the tower in the wild places where they do their living.

Man, coyotes at night. What a sound. It’s a cross between a theremin and someone playing a saw. I put a finger right in the center of a paw print and imagined how they look at night. The joyous reunions when they find each other in the darkness. Noses bobbing at the sky, crying their existence into the night.

Wild things surround us. Thunderstorms, coyotes, and Covid. It’s been a tough 18 months, but dammit we are still here. All of us in the tribe, we are here. We work and live and love and play and raise our glasses to life and to each other.

Like I said, I’m feeling philosophical.

You received this email on Friday morning. This very night I will be at the Crowded Barrel with a glass of whiskey in my hand. You know what would be cool? If someone who reads this would find me and share a dram on the deck. That would be amazing. I’d like to meet you and know you and share that moment together.

Because we’re magnificent bastards, you and me. And when we raise a glass and speak meaning into the night, that is our howl of existence.
We’re making sure the world knows that we are still here.

~ A Magnificent Bastard

YOU MEME THE WORLD TO ME
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THE BOOK OF FACES
Let's Face it - You're A Bastard.
I Know It, You Know It.

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DOWN THE REDDIT HOLE...
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WORLDLY WHISKEY WORDS
Ian Piggott is our whiskey article curator - he gives us a glimpse of what’s happening with whiskey (and our whiskey brethren and sistren) around the world.


[+] 2 new single malts to join Japanese whisky club as industry fights fakes
The Hiroshima-based company will invest around 100 million yen ($913,000) as early as August to double whisky production capacity, with the industry adopting new, more stringent criteria for what qualifies as Japanese whiskies.

READ MORE


[+] From Hong Kong to Ahascragh: Couple taps into growing Irish whiskey market
According to research by Drinks Ireland, Irish whiskey is the world’s fastest-growing spirit, with sales increasing by 140 per cent in the decade to 2020. Key to marketing Irish spirits on the Asian continent is its birth and production on home soil, Mr McAllister said.

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[+] As distilleries reopen, what is the future of Scotland’s whisky tourism industry in a post-pandemic world?
Will they have that personal, intimate feeling? And will we be allowed to get back into the distillery itself to see these magnificent copper beasts doing what they do best?

READ MORE


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+ How We'll Get There

There's a Magnificent Future being prepared for your Whiskey Tribe. We're aiming for piles of glory, meetups, quests, and a... sshh...

...castle?

You can learn more about it here:

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