Hey… Can we get something out of the way? I think it’s time. When I started writing this weekly email, we intentionally kept the identity of “The Magnificent Bastard” vague. The idea was to let people project whatever personality they preferred onto this pen name. Simple.
When I started writing this weekly email, we intentionally
kept the identity of “The Magnificent Bastard” vague.
The idea was to let people project whatever personality they preferred onto this pen name.
Simple.
For 20+ years, my job was to capture and aim a spotlight at smart / interesting / talented people. So having this anonymous whiskey soaked voice drip into your email has been great. No pressure. No expectations. Just a matter-of-fact perspective from someone who’s here everyday.
That doesn’t really work anymore.
When I sit down to write these, most of the time is spent shooting down ideas and updates that would too obviously indicate who I am.
I don’t want to puff this up into a bigger deal than it is. And maybe my identity has been obvious to you for a while. But in the spirit of candor we’ll do this once so I can send you updates - without handcuffs.
Hi. It’s me, Rex. Your friendly neighborhood whiskey mooch.
Last year we asked a brilliant
writer friend to guest appear as “A Magnificent Bastard” for a bit. But 99% of these notes come from my desk, and I've always been “The Magnificent Bastard” - with a few exceptions.
Feels like I should thank you right now. Not sure why. Regardless - thank you. It’s already weirdly freeing.
I’ll gladly aim the spotlight somewhere else next week - but this needed to happen. As the distillery, content, community, (and my roles) expand, I want to take you along for the ride. But you can’t really ride shotgun without knowing who’s driving.
...unless.
Dammit… The Stig. I forgot about the Stig. Probably shoulda just done that.
~ The Magnificent Bastard
YOU MEME THE WORLD TO ME
THE VAULT OF TRIBES
Check Out
This Past Week's Videos From Our YouTube Channels Whiskey Tribe and Whiskey Vault.
In this video, Rex and Daniel talk about The Whiskey Tribe - a big, salty and ridiculous community of whisk(e)y loving MB's. They've raised a whiskey freak-flag...
Is your inner bastard Magnificent enough to salute?
Ian Piggott is our whiskey article curator - he gives us a glimpse of what’s happening with whiskey (and our whiskey brethren and sistren) around the world.
[+] Whisky generates a lot of waste. It could soon help fuel your car For every liter of whisky, there is a huge amount of waste: around 2.5 kilograms of solid by-products known as draff, 8 liters of liquid known as pot ale, and 10 liters of spent lees, a watery residue.
